- Better management of resources by having knowledge about the amount of traffic generated by each website or content provider
- Increasing the scope of negotiation and the ability to be present in different networks by having knowledge about the geographical and network location of the final clients
- Developing ways to send content and strengthening presence in the content network by having knowledge about the quality of the experience of the end users
- Planning for content development and more income by having knowledge about the amount and volume of traffic of different thematic categories of content and popular content
- Customer orientation and prosperity in the business of content aggregators by providing value-added analytical reports to their content suppliers